Redesigning AI-based learning app to improve interactivity, user engagement, and usability

Primer is AI-based adaptive learning app with over 1 million downloads, offering lessons on hundreds of essential topics. App provides users with a dynamic and interactive educational experience, ensuring that learning remains engaging and effective.

Designed to adapt to users' progress and preferences, the app personalizes content to match individual learning needs. By making knowledge more accessible and fun, it empowers learners worldwide to improve their skills and expand their understanding across various subjects.

The client approached us with the need to modernize their app's interface to better engage users and improve overall usability. They sought a fresh, intuitive design that would streamline navigation, optimize user interactions, and create a more immersive learning experience.

• Modernizing the UI/UX Design. The existing interface was outdated and needed a fresh, modern aesthetic

• Improving Overall User-Friendliness. The application needed a more intuitive navigation system, better visual hierarchy, and a seamless learning experience to make it accessible for all user levels.

• Introducing Interactive Animated Assistants. Users wanted a more personalized and immersive learning experience, so the client sought to integrate animated, interactive mascots that users could select.

• Enhancing Gamification Elements. To boost engagement and retention, the app required new interactive elements such as progress tracking, achievements, and reward systems.

Given the app’s large user base and reputation, it was crucial to implement design changes seamlessly, ensuring a smooth transition without disrupting user engagement, diminishing user satisfaction, or compromising overall performance.

Our team led a full-scale UI/UX redesign, introducing modern elements that enhanced engagement, usability, and overall visual appeal. We focused on creating an intuitive, user-friendly interface that streamlined navigation and improved accessibility.

• Complete UI/UX Overhaul. We revamped the app’s interface, color scheme, and typography, ensuring a sleek,

• Fully Animated Assistants. We designed and implemented a set of interactive mascots, giving users the option to choose their preferred AI assistant, enhancing personalization and engagement.

• Gamification & User Motivation Features. Added progress tracking, achievement badges, and reward mechanisms to encourage continued learning and make the experience more engaging.

• Improved Navigation & Accessibility. Streamlined the user journey, making navigation more intuitive and responsive, ensuring that learners of all levels could easily access content.

With these changes, we transformed the app into a visually appealing, highly interactive, and engaging learning tool, enhancing user experience, improving accessibility, and fostering greater retention, engagement, and overall satisfaction among learners.

The app redesign delivered tangible improvements in user engagement and satisfaction, significantly enhancing usability, visual appeal, and overall learning experience. Re-design contributed to higher user retention, increased interaction, and positive feedback.

• 1M+ Downloads & Growing. The app surpassed the 1 million download milestone, reinforcing its popularity and market demand.

• Highly Positive User Feedback. Users praised the new interface, interactive assistants, and gamification features, noting a significantly improved learning experience.

• Increased Retention & Engagement. The added personalization and interactive elements led to higher user retention rates and longer session durations.

• Strengthened Brand Identity. The modernized design and interactive features positioned Primer as a

Primer continues to thrive as a leading AI-driven learning platform. By offering personalized learning paths and adaptive content, it helps users to expand their knowledge in a fun, dynamic, and effective way, making education more accessible and enjoyable for all.