Redesign of a sea freight platform for booking cargo and passenger ferry transport

Our client is a group of ferry agents specializing in booking and ticketing solutions for cargo and passenger ferry transport across Europe. With an extensive network and a strong commitment to excellent service, they continuously enhances its offerings to meet evolving customer needs and industry standards.

To align with the company’s vision of innovation, client decided to embark on a digital transformation journey. Their goal was to enhance their booking platform and website, improve the overall user experience, operations, and introduce a modern design that reflects their leadership in the ferry transport sector.

To support client's transformation, we delivered a comprehensive redesign of their booking platform and website. Our seasoned design team played a pivotal role in creating a modern and user-friendly experience, completing the project in the shortest possible time of just two months.

• Market Research: Conducted in-depth research to align the platform’s features and design with industry trends and customer expectations.

• User Flow and Business Logic: Reimagined the entire user journey and application logic for seamless navigation and efficient booking processes.

• UX/UI Design: Designed intuitive wireframes to map out functionality and ensure a user-centric experience. Crafted a visually appealing, modern interface that reflects client’s brand identity and resonates with its diverse user base.

• Website Redesign: Delivered a fully responsive and optimized website design to ensure a seamless experience across devices and browsers, ready for implementation.

• Brand Refresh: Enhanced branding elements to present a consistent and contemporary image across all digital touchpoints.

Our efficient approach swiftly brought the client's modernization vision to life within a short timeframe. By integrating cutting-edge design process and user-centric strategies, we optimized operations, and strengthened the client's competitive edge.

Starting with research, we redesigned key screens, developed a comprehensive UI Kit and Design System, revamped branding, and delivered a modern, fresh, and visually appealing design for the booking platform and company website.