Case study

Portal and mobile app development for workplace safety rewards and recognition

Client

Scratchie

Partnership

Oct 2024 - Jan 2026

Location

Australia

Industry

Productivity

Technology

Node.js, Amazon Web Services, React Native, React

Services

Product Design, Mobile Development, Web Development, QA & Testing

About

Our client is a workplace safety platform built for various industires alike construction and quick serve restraunts, designed to replace traditional punishment-based safety compliance with a rewards-first approach.

Instead of fearing write-ups, workers report hazards and safe behaviors through "Convo Cards" and get recognized instantly, with points, badges, and real prizes from supervisors and site managers.

The goal: turn safety reporting into a habit people actually want to keep, and make every site a happier, more engaged place to work.

rewards-app-onboarding

Challenge

They already had proven the core idea, safety can be rewarded, not just enforced, but the existing product wasn't yet using gamification and behavioral design to its full potential.

  • No Fast Win in Onboarding. New users weren't reaching a moment of real value quickly enough, so the habit loop behind the app never had a chance to take hold.

  • An Overwhelming Core Action. Creating a Convo Card asked for too much at once, category, risk level, description, participants, voice message, photos, all in a single step, causing drop-off before the first submission.

  • Flat, Repetitive Progression. Leveling up didn't unlock anything meaningful, so the experience felt the same at day one and day one hundred, with nothing to sustain long-term engagement.

  • Three Roles, One App. Workers, supervisors, and team owners each needed their own dashboards, permissions, and reward flows, without splintering the product into three disconnected experiences.

With a clear vision but limited internal design resources, Scratchie needed a partner who could diagnose these gaps and turn them into a concrete, buildable product.

Solution

We began with a full gamification audit, mapping internal and external triggers against the app's existing onboarding and motivation structure. From those findings, we designed a complete UI system grounded in behavioral psychology, not just visual polish.

  • Fast-Win Onboarding. A streak-led entry point that gets a new user to their first Convo Card win in as few taps as possible, so value is felt before the first drop-off point.

  • Simplified Convo Card Flow. The core reporting action was broken into short, guided steps, site, hazard type, description, media, tags, with clear bonus-point prompts encouraging (not forcing) extra detail.

  • Role-Based Experiences. Distinct Home flows for workers and supervisors, plus dedicated Choose Supervisor, Profile, and Team-management screens, so every role only sees what's relevant to them.

  • The Scratchie Awards. An animated scratch-card reward moment, QR scan, spin and reveal, "You Win!" payout, delivering the instant, tangible reward the audit identified as the key behavior-change lever.

  • Leveling, Stats & Ranks. An Achievements and Stats hub with streaks and badges, alongside individual and team Leaderboards, turning safety reporting into a visible, competitive, shareable habit.

  • Freemium & Pro Flows. Team creation, invites, site codes, and a premium upgrade path rounded the product out from a single feature into a full multi-role platform.

Together, these pieces turn a compliance task into something people want to do. Every screen traces back to a trigger from the audit, all reinforcing the same behaviour: report early, report often. A single reporting feature became a platform an organisation runs its safety culture on.

Convo Card

Create complete, high-quality reports by adding media, notes, voice messages and tagging your team. Earn more carrots for every detail you add!

rewards-app-convo-card

Convo Card Review

Supervisors review submitted Convo Cards and decide whether to reject, reward, or accept. Every decision drives quality and recognition.

rewards-app-convo-card-review

Scratchie Awards

Every award comes in two modes. Scratchies is the free, everyday version, a quick reveal for carrot points. Turbo pays real cash instead, funded by the company's wallet, with the number of games available depending on how much has been topped up.

rewards-app-scratchie

Turbo Scratchie Awards

Turbo is the cash version of the game, spin to win a real prize instead of points, funded by the company's wallet.

rewards-app-turbo-scratchie

Stats and Ranks

Every report and streak adds up. Track your progress, badges, and earnings, and see exactly where you stand on the team leaderboard.

rewards-app-stats

Result

The engagement turned a set of audit recommendations into a complete, production-ready design system, spanning onboarding, daily engagement, rewards, and team management.

  • End-to-End Coverage. Dozens of screens across onboarding, core reporting, stats, leaderboards, rewards, and team management, all under one consistent visual language.

  • Audit-to-Product Pipeline. Every recommendation from the gamification audit, fast-win onboarding, a simplified Convo Card, tiered leveling, instant rewards, was translated into a shippable screen flow.

  • A Reward You Can Feel. The Scratchie Game and Ranks flows deliver the "immediate reward" moment the brand promises, replacing abstract points with a genuinely satisfying payoff.

  • Full Role Coverage. Separate, tailored experiences for workers, supervisors, and team owners/premium users, ready for engineering handoff.

By pairing a behavioral audit with full UI design, we gave Scratchie a product built to make safety engaging by design, not just compliant.

Hybrid Intelligence